Adoption vs Price questions

[CryptoLearner]

When you purchase shares of stock of a company, you own a "piece" of that company.  When you purchase a cryptocurrency, you own a percentage of a total token supply, but no stake in the actual company that is behind the token.  So lets say a company like civic goes mainstream and everyone uses it to verify their identities.  How does that drive the price of the token up if no one is using the tokens?  What the heck do these tokens have to do with the actual businesses?  If hospitals decide to join the patientory platform....what the heck do the patientory tokens have to do with anything?