Duke67 Posted September 18 Share Posted September 18 I think that re-branding ODL to Ripple Payments is a very good idea. It’s simple. It delivers a clear message. It clearly communicates what are you going to provide. When you try to come with innovation in such a conservative and highly competitive industry as banking is, you are naturally facing challenges at many levels, like what is the nature of the innovation, how is the innovation seen by the potential users, how is it seen by industry peers, how does it fall within the legislative frame, is it an innovation at all, how to put the innovation’s new language into the industry that already is established, etc… It may seem to be simple, but it definitely is not. When the xRapid was announced I recall that it was somehow making a sense. Then the On-Demand Liquidity was even far more clearer with an added hint (!) - nice. But this latest name is even better. Ripple Payments. Clear. Simple. Amazing. Brilliant. Finally! HAL1000 and namini 2 Link to comment Share on other sites More sharing options...
mambli Posted September 18 Share Posted September 18 They changed the name like 3 time....wtf.....which one is going to be next year... you cannot just change the name of your product every couple of years....it is stupid, makes you insecure, undecided etc.... Completely unprofessional. Link to comment Share on other sites More sharing options...
WarChest Posted September 18 Share Posted September 18 (edited) 4 hours ago, mambli said: They changed the name like 3 time....wtf.....which one is going to be next year... you cannot just change the name of your product every couple of years....it is stupid, makes you insecure, undecided etc.... Completely unprofessional. Let's hope that it isn't already already a trade mark in Australia etc! Edited September 18 by WarChest Ahchai 1 Link to comment Share on other sites More sharing options...
at3n Posted September 18 Share Posted September 18 I thought the big selling point was fast settlement as opposed to just payments, so if anything that name is less clear than before. Everyone does fast payment, not many do fast settlement, but Ripple does. But good marketing trumps the technicalities I suppose. Duke67 1 Link to comment Share on other sites More sharing options...
Duke67 Posted September 18 Author Share Posted September 18 1 hour ago, at3n said: I thought the big selling point was fast settlement as opposed to just payments, so if anything that name is less clear than before. Everyone does fast payment, not many do fast settlement, but Ripple does. But good marketing trumps the technicalities I suppose. Good point. But would not "Ripple Settlements" sound like some debt collection company? Let's not forget it's also about market education, maybe after 2 more years... Link to comment Share on other sites More sharing options...
PlanK Posted September 18 Share Posted September 18 Why not: Rapid x-settlement Ripple Fast AF Liquid Payments? It's catchy. at3n and WarChest 2 Link to comment Share on other sites More sharing options...
Xrpdude Posted September 20 Share Posted September 20 Must admit I like it too, I've been in xrp for a while and ODL never meant anything to me, nice rebrand Link to comment Share on other sites More sharing options...
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