Ripple Branding Guidlines

[KarmaCoverage]

In this post @JoelKatz mentions Ripple's branding guidelines.

I am writing a mini series for Insurance Thought Leadership and just completed the segment on Distributed Ledger technology where I Do mention Ripple, and then go on to describe from a high level how the Ripple ledger can be configured to create a use case for the Risk Markets.

Where are these guidelines, and how can I make sure I am not violating them?

Thanks for the help!

[Guest]

https://ripple.com/media-kit/

[KarmaCoverage]

Scanning this document, https://ripple.com/files/brand-guidelines.pdf I dont see anything that specifically addresses "mentioning the Ripple distributed ledger system"  in a publication. I am not using the logo (unless required). 

Tried to call the old 415 phone number, "google subscriber not available", can anyone PM me a better phone number?

[Guest]

Could someone help @KarmaCoverage connect with the right person at Ripple? @JoelKatz @nikb @Tim @miguel @mDuo13

[kanaas]

1 hour ago, KarmaCoverage said:

Scanning this document, https://ripple.com/files/brand-guidelines.pdf I dont see anything that specifically addresses "mentioning the Ripple distributed ledger system"  in a publication. I am not using the logo (unless required). 

Tried to call the old 415 phone number, "google subscriber not available", can anyone PM me a better phone number?

As far as I know, all information you can gather that is not under NDA and as long as you are not writing lies, can be (re)used in a publication under one important condition: referring to the source(s) - Writing a publication that mentions a brand or an activity is not the same as running a business that uses the same brand and therefor it does not fall under brand protection laws. You can write an article on your own user- and technical impressions over let's say ... Tesla .... and you may do it without asking Elon.

[CNFlinch]

The branding guidelines are for situations where a company is using Ripple under the hood (so maybe two companies need be concerned).  The media kit is what you want.  It has the accurate info and sexy headshots. 

[KarmaCoverage]

15 minutes ago, kanaas said:

As far as I know, all information you can gather that is not under NDA and as long as you are not writing lies, can be (re)used in a publication under one important condition: referring to the source(s) - Writing a publication that mentions a brand or an activity is not the same as running a business that uses the same brand and therefor it does not fall under brand protection laws. You can write an article on your own user- and technical impressions over let's say ... Tesla .... and you may do it without asking Elon.

I'm not overly worried about it. I just had not even considered it until I saw the linked comment in my initial post. But I don't want to do anything against Ripple's wishes.

Pretty sure the article will reflect positively on Ripple's tech anyway, both RCL & ILP, as well as their Ripple's business methods of bringing banks together on international payments.

[nikb]

I think the answers here are correct, but I'm happy to connect you with our marketing team if you still need.