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  1. When it comes to crypto, XRP is the premier choice for future-proofing my investment, especially given the recent announcements by Ripple. In my latest blog entry, I discuss what I believe are the top five reasons to consider making XRP part of your portfolio. Hope you enjoy the read & please leave any feedback below. Feel free to share with any friends and on any other platform, and thank you for doing so! My blog announcements on other media: Twitter Reddit r/Ripple Reddit r/CryptoCurrency Reddit r/CryptoMarkets Reddit r/xrp Reddit r/RippleTalk Reddit r/Investing Bitcointalk - alt coin sub forum Bitcointalk - XRP speculation thread
  2. Top 3 Takeaways From Swell

    If you attended Swell in mid-October, one thing was clear: This was far from a typical banking event. The inviting atmosphere put attendees at ease, prompting them to speak candidly about the pain points associated with cross-border payments, and the obligation they have to improve the payment experience for their clients. https://ripple.com/insights/top-3-takeaways-swell/
  3. While their was undoubtedly a lot of good that came out of SWELL (I think everyone would be shocked if a bunch of great relationships/partnerships didn't transpire), it's pretty evident that a lot of people on the consumer side of things (for example, some in the XRP community) lost faith in Ripple and feel mislead. So much so that Brad Garlinghouse (CEO) had to hold an impromptu Q and A session the morning of the last day of the conference. That speaks volumes. We don't know the entire story or what went on behind the scenes (did something fall through at the last minute???), so I don't want to be too critical. However, this also isn't the first misstep by Ripple's marketing team, so I don't think we can write this off as a one-off event either. Whether you personally disagree with people critical of ripple or not is irrelevant. The bottom line is that this "miscommunication" had negative consequences and was entirely avoidable. Assuming no last minute catastrophe that we aren't aware of, EXPECTATIONS to the XRP community, and the crypto community in general, by Ripple's marketing team as well as CEO Brad Garlinghouse on Quora were not managed properly. Without insider knowledge, we don't know exactly why the miscommunication occurred. Let's look into a few possible reasons why. Please keep in mind these are simply possibilities. It could also be none of these. This is more-or-less just food for thought that serves to set-up the main point of this thread (the state of Ripple's marketing infrastructure): 1. The executives (Garlinghouse, etc.), while very strong on both the technology and sales front, place little importance on marketing. Hence, why their isn't a Chief Marketing Officer. 2. The marketing department is completely overloaded. Remember, they have to market from both a Business-to-business angle (e.g., banks) and a Business-to-consumer angle (e.g., the people on XRP chat, the people that invest in cryptos, etc.). 3. The marketing department lacks proper experience and know-how. To reiterate, I'm not making accusations. I don't know the answer(s). What I did do though is look through LinkedIn to get a better idea of Ripple's commitment to marketing. For the record, this was not an enjoyable task. I don't like having to pull out the microscope. However, let's not forget that a large part of Ripple's funding comes from us. Ripple sells XRP and we buy it. In the last quarter, Ripple sold $32.6 million worth of XRP into open markets. XRP holders are an integral part of Ripple's success. We are helping to pay for operations. We are helping to pay salaries. This is a mutually beneficial relationship. Because of this, I'd argue that it's our responsibility to ask Ripple hard questions like the below. If Ripple is the company we all think and hope it is, then hard questions shouldn't phase them. In fact, Ripple should be happy to have such dedicated, passionate followers. Finally, please remember that the questions below are based-off of data pulled from Linked In. I very well could be be missing some key information (I'd be very surprised if I'm not). I'd also ask that we remember that we don't know everything that happened behind the scenes. Because this is a sensitive subject, please be respectful in your comments. QUESTIONS (and remember, we're told Ripple has a multi-billion dollar "War Chest," so money shouldn't really be an issue) *Excluding designers, why does a company with offices on 4 continents only have around 8 employees dedicated to marketing? *How are only 8 employees supposed to execute marketing plans for both B2B (e.g., financial institutions) and B2C (e.g., crypto community)? *Why does Ripple not have a Chief Marketing Officer? Does the marketing department have a "voice" during Executive meetings? *Should it be a concern that no Ripple marketer has more than 10 or so years of experience? *Is it probable that a person with only 10 or so years experience (and no past experience leading a marketing department) can successfully lead the marketing efforts of a global corporation that seeks to revolutionize the multi-trillion dollar financial industry? Or, would Ripple be in a better position if someone with more global marketing experience as well as a distinguished track record were leading the marketing efforts? To sum it up, Ripple's technology, sales, etc. departments appear to be top-notch. However, Ripple's commitment to marketing appears to be lagging. If I simply have bad info from Linked In, I look forward to apologizing. I really hope this is the case. Once again, please be respectful with your responses. At the end of the day, we're all on the same team.
  4. I think it is a matter of time and XRP will overcome this critical situation and will return to complete its journey to the moon, currently its price is ranging between 0.20 cents and 0.21 cents, and it’s the third largest currency in the world thanks to its market value, I remain convinced that it is fantastic and I support it. https://www.ripplecoinnews.com/the-swell-conference-in-canada-ignored-the-xrp-contrary-to-our-positive-expectations
  5. Now that the SWELL conference is complete, it's good to look back and analyze it objectively from a couple different standpoints to truly understand its impact. This blog entry covers my take on the SWELL conference, the latest Ripple and XRP news, and breaks it down for an ordinary XRP investor. Hope you enjoy, and please leave any feedback below! As always, please feel welcome to share with anybody else on any other media & thank you for sharing. My blog announcements on other media: Twitter Reddit Bitcointalk - alt coin sub forum Bitcointalk - XRP speculation thread
  6. Hi everyone, I've followed this forum for the past few months. The recent SWELL conference is the impetus I have for joining. While many are disappointed in the lack of a price increase, I, for one, couldn't be more hopeful and optimistic for the future. For those who actually listened in instead of checking www.coinmarketcap.com every hour of each of the three days, I think that it's clear that Ripple - and yes, XRP - is headed into positive, brighter territory. I hope to continue learning from you as we move forward. Onwards and upwards. -(Not the real Napoleon)
  7. Another week, another shakeout of all the weak hands... I ask you?...Which other crypto has their own confrence? Sibos would have limited Ripple severely...they had no option BUT to go for the jugular. Remember Vitalik wanted to work at Ripple before he founded ethereum! Bill Gates giving his approval for Ripple- WOW! The father of the interner Sir Tim Brenner's Lee also did the same-UNBELIEVABLE!!! ......AND.........the price dropped....lol...you know what they say about dumb money.... As brad referenced to in his Q and A session- institutional investors will be coming in on mass eventually.. Happy Hodling! https://themarketmogul.com/ripple-internet-money/
  8. After seeing everyone pretty mad about the "price drop" of XRP, I decided to see it from a different perspective and boy it is potentially huge. Just last night I read a comment from @JoelKatz regarding XRP which read “Any time the amount of XRP held by Ripple goes down, there is some dilution of XRP. If Ripple is releasing XRP in a way that doesn't produce direct revenue for Ripple, it would be because we believe the upside (in growing the network and incentivizing adoption) exceeds the downside (in dilution). Of course you can disagree with our calculations." Seems like everyone is disagreeing about SWELL being a success but I tend to differ. You see, SWELL was not an event directed to the small investors community but of something bigger which are the financial institutions who can benefit from Ripple's technology and also from its native asset $XRP. If we analyse the volume being sold/bought during SWELL you can see it was pretty huge and I'm positive that Ripple acquired the attention of various players in the financial sector enough for them to invest modest quantities to test out the ILP and XRP. Having said this and taking in consideration David's words, it's likely Ripple made some partnerships which will be announced during the next months and involve decent amounts of XRP sold. The escrow lockup hasn't been officially announced since they still are selling out XRP from their own stash. They still have 2 months to give out XRP for partnerships and I assume with the escrow-lockup announcement it will also have to re-estate how much XRP they're holding at the time of lockup. If you are still skeptical I suggest you to read the definition of stock dilution here: http://www.investopedia.com/terms/d/dilution.asp Ripple is the major XRP holder and whenever they sell part of their XRP, the price obviously goes down as more XRP goes out in circulation. What do you think about this theory? If you'd like to discuss it more I'm always available here or through twitter @R_Penacastro
  9. Hello everyone, I just wanted to share my opinion about Ripple's strategy going forward and open up a discussion on our expectations (as XRP holders). I don't think we are entitled to an ROI necessarily, but we do deserve to be at least counted here. The Swell conference really was an eye opener in the sense that we now know, without a doubt that Banks will not use XRP in the short run. And it is not because they may not find it interesting/appealing but rather because there are regulatory challenges barring them from adapting digital currencies. So, maybe 5 years down the road when the entire industry has moved on they will adopt a digital currency and use that for x border transactions but even then we don't know if they will use XRP or some new digital asset that is issued by a banking consortia or an international organization or a private company, etc. Which is by the way, why I am feeling at unease with the overemphasis of banking clients by Ripple. It may be interesting for the banks to use blockchain for messaging (payment side I suppose) and having a low failure rate, but what is the value added for us as XRP holders? I think we are unfairly overlooked even though we are one of the key stakeholders in this ecosystem. I mean if Brad Garlinghouse is able to talk about a 15bn $ war chest, that is because people like you and me have valued XRP by buying and keeping XRP using our hard earned cash. I am not saying that Ripple owes us an ROI of x % or whatever, but at least, they should not ignore the fact that we are taking a substantial risk, we are investing in a particular asset, in a new asset class with substantial regulatory and market risk on all sides. So it would be fair that we would like to see some activity that does lead to XRP use and demand for this digital asset. So, we would like, or at least as an XRP holder, I would like to know what Ripple is doing about actual companies (uber, airbnb, amazon...) and/or organizations (foundations as in the Gates Foundation case, non-bank FIs etc) that will use XRP and create a demand for XRP. When will we see these guys joining in, in large numbers? What is the road map on this side? I really hope Ripple has thought of and is currently executing a strategy here, otherwise waiting for banks to adapt XRP is a very complacent and potentially devastating move for both us and Ripple. There will surely be many other digital assets coming into play over the next 18-36 months and competing in this space, some of them will potentially be backed by well known/trust worthy organizations, some may even have their own exchanges. Lastly, I am not giving up on XRP but I would like to know that we are not just being wishful thinkers waiting for a massive bank adaption of XRP, that there is more to Ripple's strategy than a focus on banks. Because so far, all discussions and positioning have been focusing almost exclusively on this side.
  10. It was noted from JoelKatz and Brad Garlinghouse about the enormous amount of interest received from potential clients during SWELL-- how many new clients/partners do you think they snatched up after this event? Of course it's all speculation at this point, but sometimes a little speculation is fun. Oh and of course, to the haters, naysayers, get-rich-quick folks, fickle traders and investors, and shamans accurately predicting XRP's price movements after the fact:
  11. Now that SWELL is over just wanted to know what everyone's average buy in price is. Did you buy during conference? Sell, etc.
  12. I want to start a constructive conversation about the results of swell. So please if you happen to be a whiny day trader or a butt hurt XRP price speculator please don't apply. With that said, what are your thoughts on the results of swell? Do you feel the speakers there have promoted the benefits of ripple and blockchain as a whole? Do you feel that ripple may have gotten the proper exposure they were gunning for? Also is there any area you feel SWELL did not address? Personally I feel SWELL did what it was intended to do. It gave Ripple the exposure and voice to challenge SWIFT while opening new avenues for xrp. The results of SWELL will not be immediate and I believe we will see something before the end of the year. 2018 is looking to be a positive year for Ripple considering how many f.i's they've supposedly signed up. So let's have a positive discussion everyone and get this forum back on track.
  13. I did trade before and during Swell. Contradicting myself. Did some buys and sells - with money to play with. Testing my trade strategy. Just trading peanuts to get a feel of the game. Swing-trading. Tried to buy as low as possible. And sell as high as possible. To summon it all up, I did not loose. I gained - peanuts. Very proud since I have only been in this game for 5 weeks. BTW I am into xrp long term. Have xrp in my Wallet, not touching them until 2018/2019 Anyone else care to share experiences Swell trading?
  14. https://ripple.com/insights/brad-answers-questions-swell/
  15. SWELL has generated industry-wide publicity for Ripple. Time to give those curious some advice on their first steps in owning XRP. This blog entry is for the newbies! I cover topics like choosing an exchange and a wallet, for those that are just stepping into the space. Hope you enjoy & please feel free to leave feedback below. As always, feel free to share on other media & thanks for doing so! My blog announcements on other media: Twitter Reddit Bitcointalk - alt coin sub forum Bitcointalk - XRP speculation thread Discord
  16. Interested in hearing opinions on the best things heard or happening at Swell so far. I didn't get to listen in much on Day 2. On Day 1, I loved the last panel (The Real Deal With Digital Assets) and listening to Ripple SVP, Patrick Griffin, lead the dialogue - guy is no doubt very smart and entertaining to listen to. The best part from that session IMO was his suggestion that the price of XRP must be orders of magnitude higher. What's been your favorite nugget?
  17. Hi guys, not sure if this was already mentioned anywhere, but I just found this commented out in the source code on https://swell.ripple.com/agenda/ (after the Steve Miller Band): The logos are: - Bank of America / Merryl Lynch, MUFG, RBC, Santander, Standar Chartered, Westpac. Would this fall under the big announcement, or is this something we already know? Most of these partners are known, but maybe this could be some announcement of things going live? (fingers crossed)
  18. This is a nice one for the masochist amoung us: https://www.tradingview.com/chart/XRPUSD/nt6yfCf0-Swell-by-Ripple-Play-by-Play-Analysis/ Well, not that I care much -as stated elsewhere too- but the least one can say, is that the SWELL meetings get traded. (By the weak hands, that is.)
  19. Swell day 2 re-cap and rant

  20. I am not sure how many of you are at the Swell event but it will be great to catch up at the party tonight (which I should be heading out in an hrs time). I am in a rush to attend a meeting, so kindly ignore the grammatical errors. On my first day at Swell, I got the impression that it was a last minute thing as the conference area was really small, taking into consideration of the big guns who were speaking at the event. This kinda made me (and many others who I networked with) to think that there is going to be a huge announcement coming up shortly. Keynote speakers Bernanke and TIm Berners-Lee were giving a flashback of their time during the financial crisis and why the Internet was created BUT did not somehow vet Ripple making a fundamental change or creating a revolution in the financial/blockchain space (at least to me). Apparently they had some kinda get together on Sunday night which was focused on the Gates foundation announcement but many within the audience were curious to know if that was the "cat out of the bag announcement" that Brad was talking about during his Quora interview. If I was disconnected from the Internet during the Swell event, I would have had no clue about the Gates foundation announcement till Stefan mentioned about it in the last session today. Many asked me if I saw or spoke with Joel Katz and at least in my eyes he was not visible over the past 2 days. Probably he might make an appearance at the party later tonight! On top of that, the customer celebration party is kinda misleading (at least to me) as it made me think that they are going to announce a new customer (probably I will find out over the next few hours...you never know). If it was supposed to be their existing customers celebration party...they clearly forgot to put the "s" after the Customer in the Eventbrite pass. All in all, this was a great day for Ripple but not necessarily for XRP investors. The banks I spoke with were clearly not looking at XRP at this point of time (but u never know if they were under a NDA) but were more interested in solving some of their burning issues that Ripple's product suite currently addresses and they had a very high opinion on. This is a journey for Ripple and it kinda reminds me of QUALCOMM during their CDMA vs. GSM days albeit Ripple has a more open approach. I think the banking industry needs to realize that they need to act swiftly as they will have to compete with next generation banks who just offer financial services via a mobile app and the fact that social media companies are planning to diversify into financial services, we have seen this with OTT players and now in retail thanks to players such as Amazon. I keep thinking at times , if you have a global community of users wanting to just use cryptos to buy/sell stuff, then the banking industry (probably the fear behind regulators in figuring out how to tax people in such a system) could be impacted and during Vitalik's talk (the guy is pretty unique I must say), he kinda trash talked the banks although he did mention at the same time he viewed RIpple, Hyperledger and Chain to be his friends rather than enemies (which is pretty interesting). It will be interesting to see what happens to XRP once the escrow happens this year and who will actually use (banks vs. retail) and how/why (use cases?). It will also be interesting to see if Ethereum will form an alliance with Ripple to realize synergies of smart contracts on Ripplenet (akin to Ripple's erstwhile Codius project). Even interesting is how Hyperledger is going to maintain a fine balance with Project Quilt by working with Ripple/NTT Data, and IBM's recent announcement on Stellar Lumens. So here's the thing. As of now, there's no major earthshaking announcement by Ripple that might make people (especially XRP investors) go Wowwww. Despite that, they were able to pull in some really well respected speakers from both the traditional banking space and blockchain world (including some competitors I would say) to speak at the event and spend good quality time (like they made Bernanke literally speak and answer questions for more than a hour). I think Ripple's on the right front by talking to banks and regulators(which is quite a challenge on a global scale), and changing the mindset of such organizations takes time and loads of patience. All in all, I learnt a lot about Blockchain and RippleNet at the event and to all the XRP investors out there---HODL --- Ripple has a great vision for the future and executing their strategy to reach that vision takes time/networking/negotiating --Like the saying goes...Rome was not built in a day! Off to the party now and on that note...All the way to the Moon folks:)
  21. So I asked the banks during one of the sessions about their time lines to use XRP and none of them gave a positive response towards the adoption of XRP. Maybe I'm ignorant but I don't understand the rationale behind the escrow if banks are not going to adopt it.
  22. https://pbs.twimg.com/media/DMU3tk1WAAAiXYs?format=jpg Found this on the xrp tag on Twitter. Not sure if it's fake or not. But if there really is partner FOMO than the biggest news will not drop for another few weeks or months.
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