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This from YouTube (under 10 minutes in length): Top 20 reasons why startups fail and Ripple won't While the author does not offer a lot of detail as to 'why' Ripple won't fail, at least according to some of the reasons in the bottom half of the list, they are still valid points to keep in mind when framing one's thinking about Ripple vs. the companies, organizations, or teams behind other crypto assets, be they budding or 'established.' Also, the author presents a critical summary of SWIFT, and briefly reviews Ripple partnerships. Although the focus here is not explicitly on XRP, it all adds to the context. Overall, this is the point of view of someone whose work in banking goes back to the 1980s, who has experienced first-hand the limitations of current options for money transfer, and who clearly believes in Ripple's potential, per previous videos as well.