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I've been wondering about this question regarding big players, institutions and such.. Can custody solutions somehow be integrated with markets? What I mean is, when it is not secure to keep huge stacks of xrp on the exchanges, what happens to liquidity? Can somebody have their assets safe at the same time as having them on the market? (Thinking about xRapid here). Sure my zerps can't be both on the nano s and exchange x simultaneously, but how about custody and other large scale stuff?
Kingdom Trust worked with BitGo to integrate XRP. Now BitGo owns them. A big barrier to financial institutions directly using XRP are custody solutions, or the lack thereof. This is an exciting merger of two great companies. https://www.bloomberg.com/news/articles/2018-01-25/bitgo-to-acquire-bitcoin-custodian-as-it-targets-big-investors?cmpid=socialflow-twitter-business&utm_content=business&utm_campaign=socialflow-organic&utm_source=twitter&utm_medium=social https://ripple.com/insights/its-never-been-easier-to-access-and-store-xrp/