This has the potential to disrupt the Identity Verification space
"A new startup called Civic, launching today, wants to help Americans stop becoming victims of identity theft. The company is aiming to topple similar identity protection services like LifeLock by focusing on a broader market than just credit monitoring, while also allowing people to respond to fraud alerts in real-time in order to prevent the fraud from actually taking place.
Today, most paid services will monitor consumers’ credit reports for fraud, but that means they’re alerting customers that their information has been compromised after the fact.
Civic aims to change that by actually alerting users via a push notification to their smartphone, or a text or email when their Social Security Number is being used at the time of the transaction. This gives the consumer power to deny the transaction immediately."
THIS IS HUUUUUGE