I think the best thing to do is to use it earnestly with the mediums that it supports right now, and people that are excited to use it. If the content creator isn't deep in the crypto space he may not have many users that'd be using something like coil. It's still in closed beta, so who knows how many users with coil there are floating around. It might have the opposite effect when content creators don't see much of a return from the tech. If they're only getting a couple of cents initially it might spur people that are less technically excited or technically inclined to write the whole thing off.